One lovely Sunday morning (February 10) amidst Fashion Week events and after the blizzard Nemo hit, I had the privilege of attending a private fashion brunch at Bloomingdale’s to celebrate the Chinese New Year.
(See more photos after the jump!)
Upon checking-in, I was greeted by this- a lot of red and the ancient chinese symbol of shou. The store was completely empty and was even scheduled to open later than usual, just for us.
im the kind of person (aka dork) who stands there to read these things 🙂 my east asian art and civilization course did me well!
On the way up to the women’s designer collection on the 4th floor, there were enlarged cover photos of Yue Magazine to guide you to the right place.
The table settings were beautiful and had red envelopes (hong bao) with $8 (a lucky number) of B money to go towards a purchase. The chopsticks were wrapped with the Bloomingdale’s signature ribbon.
![IMG_0511](https://inbusinessandlife.com/wp-content/uploads/2013/02/img_0511-2-1.jpg" "CNY Brunch at Bloomie's 46")
My favorite part was the Hibiscus Bellini….. As delicious as it was beautiful! 
While I enjoyed an incredible eclectic menu that consisted of East meets West dimsum by renowned Chef David Burke, I was also able to enjoy great company while being given an exclusive first look of Spring’s designer fashions which covered the trends of Black and White, Shine and Chanel (its own category) . What better way to ring in the new year?
a look from Chanel. I wish I could pull off that haircut!
I would’ve taken a picture of all the food but quite frankly I was too busy enjoying it. 🙂 here are some highlights!
Bacon hanger! deelish
Cheesecake lollipops, Yum.
Bloomingdale’s told us the goal of hosting this event was to bring back the tradition of saying Happy New Year in person and bonding over food. That being said, I would say this event was an absolute success. I’m also quite proud I was able to hold a conversation with people who are more than 5 years older than I am- a sign of growing up I suppose 🙂
And of course, what would a Chinese New Year brunch be if it didn’t end with a fortune cookie? In a signature box and in Bloomingdale’s black and white, no less.
Needless to say, the brunch left me quite satisfied and filled with an overwhelming sense of luck and all things good.
Bloomingdale’s did an incredible job of incorporating the year of the snake, a modernized symbol of Shou and a theme of East meets West not only at the brunch but also throughout the store and store windows. Quite impressive and thoughtful (not to mention smart)
Be sure to stop by and take a look at their windows! There were a lot more than these shown.
Oh and the award for the most thoughtfully put together and cohesively presented gift bag and event goes to Bloomingdale’s.
Inside the gift bag I found beauty Products from Jo Malone, Shiseido, La Mer, Estee Lauder chosen specifically for the Asian/Chinese customer along with a guide to all things Bloomingdale’s and NY for the curious and the tourists.
And of course a copy of YUE magazine. This magazine is great especially for people like me (those who are trying to learn Chinese) because next to the Chinese characters they have English translations. Here you see beautiful Zhang Ziyi on the cover.
Oh and it gets better…
They mentioned FIT’s Shoe Obsession Exhibit! I have yet to go (quite sad because it’s my campus) but I will. You should too 🙂
You can expect a future post on this exhibit!
the snake print echoed on the bag and store windows. love it.
Thank you MOCA NY, YUE Magazine and last but not least Bloomingdale’s for all the goodies and for having me as your guest. Your event was probably one of the best I’ve attended and your Hibiscus Bellini is definitely a difficult one to top.
Cheers to many years of love, luck, happiness and success, to me and you!
“步步高昇 (bù bù gāoshēng): Onward and upward”
Bloomingdale’s New York- 59th Street and Lexington Avenue, 1000 Third Avenue, New York, NY 10022
Museum at FIT- Shoe Obsession Seventh Avenue at 27 Street, Free Admission
oh and P.S. I’m excited for the upcoming exhibitions at MOCA NYC: Shanghai Glamour: New Women 1910s-40s and Front Row: Chinese American Designers both coming in April 26! Marking my calendar!!
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