The Power of Three

I’ve always liked the number three.

Sure, two sounds balanced but three is more grounded, well rounded and stable. With two, it’s one or the other. This or that. Usually OR not AND. Good or bad. Right or wrong.

Give me two things to choose from and I’ll say both. Give me three options and usually the best is saved for last. (Third time’s the charm, right?)

1st, 2nd, 3rd place. ABC. High Medium Low. Hair, Makeup, clothes. Snap Crackle and Pop. Vanilla chocolate strawberry. Beginning, middle, end.

Our culture and world is littered with examples of three!

Our brains like to have choices, but not too many choices. Three choices allow us to avoid too hot, too cold; too big and too small and pick the one that is just right, just like Goldilocks did.

Something I’ve been using more and more recently, that deals with this power of three is the “Power of Triads.” It’s something I learned about when I attended the inaugural TEDxTimes Square talk over a year ago.


Think about it:

Meeting someone new is always easier when you have a third party introducing you. Whether it’s the wingman or the mutual friend- it helps to ease the awkwardness.

Talking about something besides you or the other person establishes common ground and an opportunity to build a connection.

Giving and receiving feedback is easier when you have a third person. It creates a sense of openness.

The third person/thing balances out the situation. Instead of a lopsided dynamic, it creates an environment for conversation and exchange.

 Watch this 5 minute video of Mark Taylor explaining the power of triads and see how you can incorporate it in how you communicate. You’d be surprised how effective it is!

 If you understand the power of three especially the protection mechanism it enables, and incorporate it in business- whether it be marketing, design, storytelling- and life, I’m almost positive it will increase your success rate significantly.

And of course one of my favorite examples of 3:

“The 3 C’s of life: choices, chances and changes. You must make a choice to take a chance or your life will never change.”

Just something to think about,


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